6864 days, 17 hours, 1 minutes

Of homework, fieldwork, strategy, design, and exercising good judgment.


“How Things Add Up”, an Addy™ winning short film about FÖDA by our compadres at Revelator.


We publish a broadsheet reader called Diacritical. Get your numbered, limited edition copy here.


We’ve discovered brands for an art museum, airfield, wellness club, restaurants, hotels, architecture firms, consumer goods, and one of the world’s largest travel booking sites. To date, we’ve completed over 690 unique assignments about people, places, and tangible experiences.


Over 145 Design Awards, Interviews, Lectures, and Publications; from the AIGA to the AIA, Gold Addy’s to Silver Telly’s, editors picks to Pixel Awards, NYCxDesign, SXSW, Gestalten, Communication Arts, How, Pecha Kucha and the James Beard Foundation. See more…


FÖDA is chosen by 1 ) folks who need support creating and operating something new, or, 2 ) founders with established businesses that recognize the strategic value of a rebrand.


Founder Jett Butler, Dale Wallain, Stephanie Leung, Catherine Naiser, Kelly Cromack, Grady Bell, Shruthi Balakrishna, Julie Staab and Jewel Mlnarik.


FÖDA (a Swedish word) was born of wanderlust, a love of delineation, and an enduring interest in proper typography. The rest we figured out along the way.

Drop Pin

Currently working in NYC, LA, Savannah, Tampa, Houston, Dallas, Austin, Fayetteville, Atlanta, and projects on hold in Seoul and Paris due to the pandemic.