6226 days, 20 hours, 49 minutes

Of homework, fieldwork, strategy, design, and exercising good judgment.


“How Things Add Up”, an Addy™ winning short film about FÖDA by our compadres at Revelator.


Quarterly we publish a broadsheet reader called Diacritical. Get your numbered, limited edition copy here.


Currently discovering brands for an art museum, airfield, wellness club, restaurants, retailers, cafes, hotels, architecture firms… To date we’ve completed over 500 unique commissions about places, tangible experiences and people.


Over 145 Design Awards, Interviews, Lectures, and Publications; from the AIGA to the AIA, Gold Addy’s to Silver Telly’s, editors picks to Pixel Awards, NYCxDesign, SXSW, Gestalten, Communication Arts, How, Pecha Kucha and the James Beard Foundation. See more…


FÖDA is chosen by 1 ) folks who need support creating and operating something new, or, 2 ) founders with established businesses that recognize the strategic value of a rebrand.


Founder Jett Butler, Dale Wallain, Stephanie Leung, Alice May Du, Catherine Naiser, Kelly Cromack, Andy Gottschalk, Grady Bell, and Julie Staab.


FÖDA (a Swedish word) was born of wanderlust, a love of delineation, and an enduring interest in proper typography. The rest we figured out along the way.

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Currently working in NYC, LA, Seoul, Sydney, Seattle, Minneapolis, Houston, Bentonville, Austin, and in 2020, Paris.