FÖDA is Swedish for

food, nourishment, living [noun], or feedto bring forth, give birth to, support [verb]. It is pronounced ‘fuh-dah’. The umlaut is important.

When we chose our name—on freelance assignment in Upssala, Sweden in the waning days of 2002—only the verb form was known to us.

The noun was prophetic.

Etymology: Old Norse fœða, from Proto-Germanic fōdijaną. Cognate with Danish føde, Icelandic fæða, English feed, Dutch voeden. *Texan for decadent minimalism.