Toward a Manifesto
Designers should not tell you they’re different because they use ‘the latest technology’, ‘work closely with clients to develop creative solutions’, or ‘take time to learn about their clients’.
All designers worth hiring owe these same minimal obligations. And while current technology is expected, it’s not always appropriate.
One should hire designers who refuse glittering generalities—who are skeptical of assumption, hyperbole, and preconception.