FÖDA

00:52
FIFTY-TWO SECONDS READING TIME.
 

After more than 700 projects, this is clear: the slow, immersive consideration of a problem followed by prompt, deliberate actions make the people we partner with successful.

I

These people may be visionaries, serial entrepreneurs, or own local businesses on which they’ve staked their livelihood. Sometimes they lead international brands. Sometimes they have Michelin stars. There are more than a few dreamers amongst them.

Some measure success in profit, some in sustainability, and others in public perception; yet for most, success is in the experience. We share the desire to leave the world just a little better than we found it.

II

To begin, we immerse ourselves in culture and custom. Each time, the goal is the same: Are we asking the right questions?

Fieldwork has taken us from Berlin to Bentonville, Tampa to Tokyo. Our ‘homework’ is no tens of thousands of pages of data, direct observations, and context documentation.

At first, we sought symbols as solutions to these challenges that clients brought us.

  • Graphics led to language.
  • Language yielded strategy.
  • Strategy demands more homework and fieldwork.
III

This journey has manifested in artifacts as tiny as a paperclip and as large as an AIRFIELD. We’ve rebranded global corporations, positioned a $500M urban development, and cast glass.

We’ve launched high-end products on shelves and coached staff on opening night. We’ve lectured at universities and collected more than a few awards.

Our methodology, steadily refined over two decades, produces measurable efficacy in various scales, mediums, and markets.

IV

So, bring us your challenge.
Bring us an ill-formed, wicked problem.

There is a greater than 92% probability of cracking it, and our answer is likely to be quite handsome.

V

Art, after all, is one of our tools.