The minimal facade conceals the dazzling warmth and color of the dishes and food carefully prepared within by James Beard Nominees Rene Ortiz and Laura Sawicki of La Condesa fame.
The brand and operational kit for swayเสวย works in a similar fashion: The brand is minimalist, using only subtle shifts in weight and language to demarcate spaces, food, and the name of the restaurant. However, like the flavor of the food and the interior design, the identity system also delights in unexpected explosions of color.
The elaborate, mathematical guillochésmimic the floral complexity of traditional phuang malai (พวงมาลัย) and appear when a coaster is used, matches are opened, or a gift certificate given.
The typography is our own carefully customized version of Garuda, an open source face developed for the Thai National Font Project, paired with Gotham Rounded.
Thai language translations carefully provided by Pratana Klieopatinon, Professor at Chulalongkorn University, Bangkok.