The context is the identity for the rebirth of a venerable 35 year old brand, re-emerging as one of the 10 Best ‘New’ Restaurants in the US.
Jeffrey’s cannot be separated from Clarksville, just as Clarksville’s history is incomplete without Jeffrey’s. This simple relationship forms the seed of the brand concept.
The identity builds on a desire to use only what we found in Clarksville rather than bringing foreign iconography to the neighborhood. Plants, seeds, leaves, blossoms, etc were collected from the streets of the neighborhood and site, then patiently hand drawn with a stipple technique in our studio.
“If this all sounds glamorous and special, it is. Welcome back to fine dining.”—Bon Appetit
Partners Ron & Peggy Weiss and Jeff Weinberger opened Jeffrey’s in 1975 to bring a simple café to quiet, historic Clarksville. The design team that set out in 2012 to reinvent the institution was comprised of Clayton&Little Architects, Mark Ashby Interiors, FÖDA Studio, led and initiated by Larry McGuire and supported by MMH‘s Joe Holm & Ryan Smith with the help of many, many others.