Fluid dynamics: what surfing, fighting, blood, sweat, tears and Richie and Mark have in common. View clips here.
South Sydney Media hired us to work with Director Macario de Souza asking us to craft a brand and identity that represented “The Boys” accurately for his 2nd feature length documentary film. Something that spoke equally to surf culture, those in the Octagon, and those of who like to watch men challenge themselves in these sports.
A first for FÖDA Studio, we produced all the brand and collateral pieces for the merchandising of this campaign, interstitial graphics for the feature length film, lower thirds, rolling credits, and a kick-ass crossed-surfboards-in-an-octagon “club logo”.
Bonus: Kelly Slater and BJ Penn share screen time with our work.