A highly idiosyncratic and personal brand and identity, this project attempted to distill ideas about Armenian textiles, Erkatagir, deconstructive architecture, personality, jazz and the Armenian Genocide.
Develop Brand & Identity for a French born Armenian-American Architect with an approach to architecture formulated on the concept of ‘weaving’ contrasted with deconstruction.
Logo & Wordmark
Creative Director: Jett Butler
Design Team: Jett Butler, Sissy Emmons, Caspar Lam, Melissa Martin and supplemental modeling by David Hobizal.
*Doon was featured at Pecha Kucha Austin #7