Guide book and type treatments for the Downtown Living Tour, organized each year by the Downtown Austin Neighborhood Association. Benefitting HAAM.
In it’s eighth year, we sought to simplify the tour identity and create a pocket guide with more content than the previous year. The tote bag, obligated to carry all the sponsors and to make itself known visually is loaded with logos and wordmarks. We elevated an extremely simple type treatment to be sure it read DANA DLT before all else.
Carrying the guide is mandatory, carrying the tote optional.
We reversed the billboard thinking of the tote, moving to a minimalist and discreet approach in the guide (no one wants to look like a tourist).
Cover and bright green end papers contain all the critical location data, making it easy to find without flipping through the book.