The jewel of the Pearl Brewery campus, Chef Steve McHugh’s CURED is found in the old Admin building of the iconic San Antonio brewery.
Smothered in history, the renovation of the 112 year old building by Jonathan Cardand reappropriation of a 131 year old icon is our first serving of hospitality for our neighbors down south.
This multi-layered and many faceted project incorporated both the historical elements of the Pearl and our Chef’s personal narrative. An expert in Charcuterie, Salumi and all forms of preserves Steve is also a cancer survivor.
As he cures, is cured, and continues to cure the needs to the community with his cooking and charitable work, it was not hard to determine a name and a path forward.
Develop a name, brand identity and complete operations kit for a restaurant in the old Admin at Pearl.
Client: Steve McHugh
Creative Director: Jett Butler
Design Team: Kevin Taylor, Jett Butler, Dale Wallain, Sheerin Vatankhah
Web Development: Rob Bode, Tom Ahn & Jett Butler
Architect: Jonathan Card, AIA for Urbanist
Photography: Nick Simonite