A concept for a competition in Romania wins the Beck Prize in Dallas and then becomes the livery for ArchiCAD 9, shipping internationally from Budapest.
This project was conceived as a House for Tarkovsky, for the Romanian Order of Architecture sponsored by ICARC in an online competition. It did not win.
The illustrations were reworked and submitted to the “longest running, most prestigious delineation competition in the world”, the Ken Roberts Memorial Delineation Competition, or KROB. From a jury headed by Hani Rashid and Ginny Herzog, the piece was awarded the Beck Prize for excellence in Digital and Hybrid Media.
Seen by the representative for Graphisoft’sArchicad at the competition, the piece was sent to Budapest and selected as the standard bearer in all packaging, marketing materials and window prompts for ArchiCAD 9. The package shipped in 2004.
“Jett’s image truly matched our aspirations to depict ArchiCAD as the architectural design solution for the future,” said Bence Kovacs, Vice President of ArchiCAD Product Management, Graphisoft. “The image conveys the sense of a truly bold, futuristic design, exactly corresponding to our desire to capture the mood of the ArchiCAD 9 experience – the industry-leading architectural design solution for now and the future. The ground-breaking features incorporated in ArchiCAD 9, combined with Jett’s striking image, enhance the appeal of the entire product.”