Our solution to AIA Austin’s largest community event of the year—the Homes Tour—is a sustainable (in every way) brand that gets modified every year based on the paths of the tour itself.
We developed a brand and identity for the tour that could remain in place for years to come. Since we were not allowed to use images of a given work, a given architect nor iconography that depicts a single style or period of architecture, we decided to focus on the tour, not the home.
Our logo form (or rather, the diagram) is generated by the relationship of each home to every other home on the tour. Not only will the tour map “logo” reveal itself differently each year, over time the combined logo diagrams will depict change, growth, and shifts in the demography within the city of Austin.
For future tours, AIA Austin will simply need to select a new stock color and revise the logo diagram per that year’s selected tour. The identity system is complete and revised, only the new photography and architects are required.