Top Knot (brand and identity from FÖDA) is open!

Top Knot is a prototype for Uchi: an unabashedly playful, upstairs, patio, colorful, all day concept in Dallas — it’s imōto (妹). Informed by off-the-menu (and off-the-cuff) dishes conceived back-of-house and between covers at Uchi, the busy staff inadvertently introduced a snappy, unbuttoned relative to the polite, composed predecessor.

FÖDA’s scope of work includes the name concept, brand identity, and operations systems components from menus to coasters, way finding to pattern generation and beyond.