09.26.09
m(ødm)
FÖDA Studio loves Mark Odom. His work is exploratory, provocative; he often does more with less. We enjoy a unique relationship with Mark’s practice as our role varies between being designers, photographers, illustrators, and regular collaborators. So you’ll understand why we’re proud to announce the launch of the new markodomstudio.com which shows just how many ways we can support talented young architects to develop their brand & identity.
04.02.09
Dame La Lana
Es poco frecuente que alguien te pida que rompas las reglas. Who made the rules? ¿Bajo qué normas debemos de suponer que una cantina—con el santo patrono de los pobres y los contrabandistas como tocayos—deba de someterse a cualquier regla menos la suya?
Encima de la Calle Dos, al aire libre en el patio de Malverde, las reglas pueden ser muy distintas. Quizás sólo parecen ser distintas.
03.17.09
ClaytonLevyLittle
With unity, humility, simplicity, and elegance, the quiet observers at ClaytonLevyLittle emerge with a new identity. They look, ‘differently’.
01.21.09
“Effortless” Beauty
As a studio known for brand/identity work, it may come as a surprise that we also understand the delicacy of eye-liner and lip gloss.
07.11.08
MAKE Media; MAKE Good.
Matt Wallis’ and Todd Green’s MAKE Media / MAKE Productions arrives in Austin. A direct, utilitarian brand by FÖDA Studio reflects both the company promise as well as their service. MAKE Media, MAKE Productions, MAKE Good.
02.23.08
Gold ADDY and a Best In Show Award for Print Excellence
Friday night, FÖDA Studio played David to a GSD&M and McGarrah-Jessee Goliath. Awarded a Best In Show “Johnny Jones Excellence in Printing Award” and a Gold ADDY Award in direct marketing, we squeezed into the winners circle amongst these big agencies at the Austin ADDY’s. Our diminutive print campaign for Butler Brothers Construction (VA) sat alongside campaigns from the heavyweights for household brands like BMW and Shiner. We’re not throwing stones, we’re honored to see our work recognized, even if we’re not an advertising agency. As a branding studio, we take this only as validation that critical process and design philosophy can sometimes off-set sheer size.
Cheers to the little guys.
10.01.07
The Dell Lounge (NYC) and Inspiron™ Product Launch
FÖDA Studio, in conjunction with Workpod9 and Ia Iliyadi (Wink) completed the Dell Lounge in Macy’s Manhattan store as part of the product launch for the new Dell Inspiron™ laptop line thus summer. We were given a great deal of latitude to reinforce the brand of the new line. Process included massive ink on mylar gestural studies, wrapping a model in trace paper, and spending all night with mannequins and the night crew at Macy’s…
09.18.07
Webber + Studio Brand
The “brand that is not a brand” campaign for architect David Webber and his studio is complete. Mr. Webber asked us to create an identity for his company that was devoid of iconic gestures or whimsy, something that was “right” as opposed to “beautiful”.
12.15.06
Fancy Barbecue?
Lamberts Downtown Barbecue is now open. Branding, environmental grahics, menus, identity system, beer taps, match boxes, t-shirts, posters, hot sauce lables and a trick set of die cut vinyl ‘curtains’ by FÖDA Studio…
previous works // recent works