We Didn't Make These

Let’s not spoonfeed the design rhetoric on this one.
No lengthy discourse on the underlying golden section or information hierarchy in scale of type.

Instead, let’s focus on a soft but more organic color palette of greens, golds, warm grey, and ivory, chosen to complement Shelley’s existing packaging. Let’s find the swan in the interlocking S forms. Let’s consider some delicate but carefully placed feathery moves to soften the logo-form, without just whole-sale endorsing the overdone curvaceous floral trend.

See if you can get your toes in your mouth.






We also designed gift bags for Mrs. Shroyer, although they’ve not yet gone to press.


See more cute babies and expectant mothers at Shelley Shroyer Photography (website not designed by us).