The Perna Quesada Solution

The DJ budget at Malverde allows for one poster for an event, but the project brief calls for three. Martín Perna (of Ocote Sould Sounds) DJ’s one night, Adrian Quesada (Groupo Fantasma, Brownout and Ocote Soul Sounds) spins another, some nights both. Challenge: design three posters within the budget allowed for just one.

We present to you the Perna Quesada Solution. One poster to unite them all. All you need is a real fat marker.

See these gents at Malverde.

Client: Jesse Herman for The Icon Group (La Condesa & Malverde)
Design Team
Creative Director: Jett Butler
Typography: Jett Butler
Ink-over: Brandon Gamm
background graphic: Antoly Zenkov’s IOGraphica, set to track the layout of type and correspondence with the client about the poster.