RCVRY

Some clients send remarkable source matter. Jeremy Casella’s amazing wife Kierstin Casella sent us a collection of carefully assembled, curated, and collected ephemera to start the design process. The clippings of old handbooks and school texts, combined with images of insects, trees, and myriad other odds and ends. These were the “recovered” objects.

Our challenge was to reassemble these disparate pieces into a cohesive package. Spotless, traditional typeset in bodoni fills out the package, but the “branded” gesture is the treatment of RCVRY.


Once again, a recurring, obsesive interest in how language is processed and how we read word sounds led us to eliminate the vowels. Thus, the word itself must be recovered. Of this move, Jeremy said in an interview with INFUZE:

“INFUZE: Out of curiosity, why the lack of vowels on the latest album?
JC: Great question. That was something that surfaced while designing the packaging. Jett Butler, (our graphic designer in Austin) came up with it as sort of a way to play with the idea of recovery by implying the word without saying it outright. It’s a fitting theme. There are lots of understated things going on in the lyrics of the record, too, where what is happening in the chord structures corresponds to the lyrics as they are being sung.”

FÖDA Studio also created the packaging for Mr. Casella’s ten thousand angels record in 2004. Both are available direct from the artist and through iTunes.