Moon Units (sans rockets)

MJ’s mantra as a designer provides us the roadmap on how to brand his work. Simply: each gesture either makes the project stronger or weaker, there are no arbitrary moves. Everything counts. We took a ‘thin-slice’ approach to Moon Units: if you don’t like the ad or drop cards, you probably won’t like the space. Mr. Neal’s client doesn’t need 1100 buyers for the Moon Units “true lofts”, only eleven units remain. Eleven units for eleven people or families that want an urban loft experience, complete with modernist volume and an open canvas as regards finish out.

Here, the Tribeza ad:


The drop cards:


Details of text. Helvetica, of course.