MAKE Media; MAKE Good.

Matt Wallis’ and Todd Green’s MAKE Media / MAKE Productions arrives in Austin. A direct, utilitarian brand by FÖDA Studio reflects both the company promise as well as their service. MAKE Media, MAKE Productions, MAKE Good. Their promissory:

MAKE.
We leave drama to actors and the myth that process is unique to our competitors. We are not compelled to force a form onto our clients work. We get the job done. We do it well. We assemble. We produce. We edit. We make. That is who we are, and it is enough.

This brand dispels the typical frivolity and self-aggrandizing language often used in the industry. It desires only to get the job done well and correctly. The suggestions of assembly—both optical and literal—informed the identity system, appropriate for a film production company. Exploration of the myth of the “persistence of vision” led us into the logo permutations that spread across their identity system.









Splash page with PDF profile on their site, makemakemake.com

The design team for this project was led by creative director Jett Butler, spring 2008. Brand and Promissory developed by FÖDA Studio and MAKE. The logo was designed by Jett Butler with development by designer Melissa Martin. The identity systems were designed by Melissa Martin and Jett Butler. Logo concepts were developed by designers Caspar Lam and Jett Butler. Project research team included Caspar Lam, Sarah Emmons, Melissa Martin and Jett Butler. Paper by French™, recycled. Sourced by the kind Jessica Phillips at Clampitt.