AIGA Texas Show Awards

Thred Records
As an artist owned company creating a community for both musical promotion and sharing of resources, the brand is based on the “thread” that connects one musician to the next. The logo reflects the record company name while also implying the nature of the medium by showing both a spool as well as an implied equalizer in the wrapped threads. Reading as a spool when small, the logo also displays as a piece of equipment when writ large.

Creative Director/Designer: Jett Butler
Designers: JR Crosby and Nikki Lo Bue

MAKE
Make is a film pre-production company and post-production editing house. Their collateral system reflects the simplicity and work-a-day ethic associated with the labor of pre-production. The logo and business cards make use of simple geometry to create a larger form, allowing the cards to be overlapped like film frames to create a complete picture as is common in post production. The logo itself uses counter-space to invite the viewer to participate in the act of ‘making.’

Creative Director/Designer: Jett Butler
Designer Melissa Martin