11.09.07
Lamberts Downtown Barbecue has received a Heritage Society Preservation Award. The project also won design exellence awards for best hospitality/retail project at the recent ASID competition. Both of these awards go to Laurie Smith Design Associates; FÖDA Studio developed the brand as well as the collateral, wayfinding, and other elements critical to their dining experience.
10.24.07
It’s fun, it’s silly, it’s for a dog. This year—with Webber + Studio—we placed a dogbone graphic on the back of their fetching white steel doghouse, with another buried under the rug. We offer no further puns.
10.05.07
FÖDA Studio rebranded Butler Brothers (VA) in 2004. Since that time we’ve completed a number of projects for them to reinforce that brand. Our latest is a 26,000 unit mail and leaflet campaign based around 7 unique designs, intended to turn heads in the upscale home renovation market of northern Virginia. Silver foil and clever phrases are the surface treatment, but the real story is about the promise they help Butler Brothers make and keep…
10.04.07
Singer Songwriter Alli Rogers hits the road this month for her fall tour. She’ll be carrying a package for her new record At Sea with her, and perhaps The Day of Small Things and Always Eden. All designed by FÖDA Studio for Ms. Rogers.
10.01.07
FÖDA Studio, in conjunction with Workpod9 and Ia Iliyadi (Wink) completed the Dell Lounge in Macy’s Manhattan store as part of the product launch for the new Dell Inspiron™ laptop line thus summer. We were given a great deal of latitude to reinforce the brand of the new line. Process included massive ink on mylar gestural studies, wrapping a model in trace paper, and spending all night with mannequins and the night crew at Macy’s…
09.22.07
Designers Jett Butler and Sean Lopano have contributed a piece to the Red Hot Red Dot show at the Women & Their Work Gallery. This is the only time of the year male artists are asked to show at this gallery. Our contribution was quite simple, and is available for purchase from the gallery.
09.18.07
The “brand that is not a brand” campaign for architect David Webber and his studio is complete. Mr. Webber asked us to create an identity for his company that was devoid of iconic gestures or whimsy, something that was “right” as opposed to “beautiful”.
09.04.07
Apparently, we share a Telly Award™ award with Revelator Productions for our work on the broadcast ad spots for the San Antonio Stock Show and Rodeo. The award is a 1st place award for Southwest TV Campaign under $100K. The team consisted of Director Matt Muir for Revelator Productions, Director of Photography PJ Raval, Third Rail Creative, Editor David Hobizal and FÖDAMOTION, production designer Michael Kriegshauser and design by FÖDA. The spots were produced by Chris Ohlson. This is FÖDA’s first win in broadcast advertising as well as their first time to work in broadcast advertising.
08.01.07
Dallas based Foxglove Bravo, a startup company that provides technology and consulting in the food distribution industry, is now on the street with their new brand. FÖDA Studio also participated in naming the company.
06.05.07