002.23.08
Gold ADDY and a Best In Show Award for Print Excellence
Friday night, FÖDA Studio played David to a GSD&M and McGarrah-Jessee Goliath. Awarded a Best In Show “Johnny Jones Excellence in Printing Award” and a Gold ADDY Award in direct marketing, we squeezed into the winners circle amongst these big agencies at the Austin ADDY’s. Our diminutive print campaign for Butler Brothers Construction (VA) sat alongside campaigns from the heavyweights for household brands like BMW and Shiner. We’re not throwing stones, we’re honored to see our work recognized, even if we’re not an advertising agency. As a branding studio, we take this only as validation that critical process and design philosophy can sometimes off-set sheer size.
Cheers to the little guys.
002.22.08
Moon Units (sans rockets)
For award winning Architect and long time client of FÖDA Studio, MJ NEAL, standard fare is never adequate. His architecture demands specificity when marketed. We’re happy that he provides us the opportunity to demonstrate his unique take on space and form; we continue to reinforce the brand we developed for him in 2004. Tribeza ad, drop cards, illustration and brand identity. 
002.20.08
Light The Fuse
Kosmodrome: a new recording studio in Nashville. Launch Date: March 2008. Brand Concept and DIY street campaign by FÖDA Studio.
002.01.08
How To Say Thank You
Webber+Studio has provided us yet another opportunity to demonstrate—with subtlety—who they are. The elegant execution of a simple ‘thank you’ card…
002.01.08
Our Biggest Ever
Few branding or graphic design studios carry architectural expertise in-house. We do. Our work for Endeavor’s 1890 Ranch included designing environmental graphics or wayfinders in addition to creating the brand. Thus, at 42’ tall, these pylons are the largest physical artifacts to come from our studio. Their provocative form breaks the mold of the average Austin wayfinding package…
001.30.08
On 'Brand': Part 1
Everyone talks about brands now. Few define them well, and fewer still are willing to hold themselves accountable to their definitions. Know this: the public will hold you accountable. This is why we (as a design studio) hold you accountable as well. If we can smell corporate doublespeak or empty claims, so can everyone else. The public is not stupid, only sometimes misinformed or uninformed.
001.28.08
Professional Speaker has Silent Partner
When someone speaks and inspires for a living, presentation is everything. As non-verbal communicators, our work for Jason Ryan Dorsey is an excellent case study in the slippery nature of defining a brand. There is no tangible product (say, like a toaster); the personality is the brand. Our success can be measured in his market growth and an interview on CBS’ 60 Minutes with Morley Safer…
Photo by Nils Juul-Hansen
001.25.08
Lamberts Makes Blackbook
INTERMIX BlackBook: 2008 Jet Set Guide features our branding client Lamberts Downtown Barbecue as the ‘no duh’ choice for an upscale barbecue restaurant to see in Austin. The editor describes the restaurant as having a ‘faded elegance’ of which we are happy to have been a part of creating. Get some Fancy Barbecue soon.
001.24.08
Every Reason Arrives
Thom Mayne wrote “sometimes the context is the project”. For the new album from Devin Garza “Every Reason”, we applied that theory.
001.21.08
Significant Change
In an increasingly ‘designer-as-rockstar’ world, it’s nice to be reminded that we should be civil servants too. Rarely are we (designers) doing something purely for the community or the betterment of humanity, for no fee. As “I have a dream” will be celebrated, replayed, and posted in abundance today, we offer here one of the best homages to Dr. King’s influence; eloquent, brief, and Irish…
