09.04.09
Preppy Seafood
East Coast Nantucket Fishcamp + West Coast Surf Club = Preppy Seafood. Perla’s, our latest brand and identity for people who like to eat things that swim.
08.27.09
JHP, Part II
Any proper brand development exercise should include demonstrating to a client not just how they are different, but how they are similar to their competitors. People need truth, not cheerleading. This sets the tone for developing promise versus concept, and precedes even the first sketch. Read on for Part II of the re-branding of JHP...
08.20.09
An MS150 Cycling Team
In April, FÖDA Studio outfitted the RBC Richardson Barr cycling team for the BP MS150; cycling from Houston to Austin to benefit the National Multiple Sclerosis Society. Drawing inspiration from potential cures, we developed a jersey based on looking at how MS affects the body at the neural level.
08.16.09
JHP, Part I: Obligation and Precedent
The principle question in re-developing a 30 year old brand is about equity: what to keep, what to discard? Herein, Part I of three entries describing the rebranding of JHP—an Architecture and Urban Planning firm in Dallas—and one of our largest brand and identity campaigns to date.
07.10.09
Los Bad Apples
A new show poster for Los Bad Apples, every first Friday at Lamberts. Continuing a thematic element from last years Tape Pig.
06.04.09
Perla's In Tribeza
Our latest installment in Austin restaurant experiences just showed up in Tribeza this month, part of a nice full page spread about patio dining in our fair city. We’ll post the breadth of our work for Perla’s in just a few days. In the meantime: get some oysters.
05.30.09
ClaytonLevyLittle, AIA Award Recipient
You’ll understand our enthusiasm when we tell you that ClaytonLevyLittle—for whom we developed brand and identity—is a recipient of the AIA‘s 2009 Small Projects Award for Chapin Studio. Cheers to Emily, Paul, and Stephen and everyone at ClaytonLevyLittle for yet another award for this diminutive project. We are always humbled to be chosen by award wining designers as their design studio and grateful for the inspiration we gain by collaboration.
Image by Casey Dunn. You can see more images on their site (the project is listed there as Travis Heights Art Studio).
05.17.09
Lo-Relief For The Arts, Part II
Opening night yielded the sale of creative director Jett Butler’s contributions to Arthouse’s annual Five x Seven fundraiser and exhibition. Our gratitude to the buyers plus images of this years work as you read on…
05.14.09
Like The Places That Will Never Be
Like The Places That Will Never Be from David Hobizal on Vimeo. A few years ago we contributed photography, model building and illustration to an experimental retro-sci-fi short film by David Hobizal. The short was accepted by MGFest Chicago, and they’re still showing it, 3 years later. Tonight—we’ve just learned—it airs at MGFest Austin at 501 Studios. See it in full resolution there. *Allow 5 seconds for pre roll on the video.
05.13.09
Lo-Relief For The Arts
This year marks the 10th anniversary of the Arthouse annual fundraiser, Five x Seven. This year will be the 5th year FÖDA Studio’s creative director Jett Butler has been invited to submit work to this great event.
