002.20.08
Light The Fuse
Kosmodrome: a new recording studio in Nashville. Launch Date: March 2008. Brand Concept and DIY street campaign by FÖDA Studio.
002.01.08
How To Say Thank You
Webber+Studio has provided us yet another opportunity to demonstrate—with subtlety—who they are. The elegant execution of a simple ‘thank you’ card…
002.01.08
Our Biggest Ever
Few branding or graphic design studios carry architectural expertise in-house. We do. Our work for Endeavor’s 1890 Ranch included designing environmental graphics or wayfinders in addition to creating the brand. Thus, at 42’ tall, these pylons are the largest physical artifacts to come from our studio. Their provocative form breaks the mold of the average Austin wayfinding package…
001.30.08
On 'Brand': Part 1
Everyone talks about brands now. Few define them well, and fewer still are willing to hold themselves accountable to their definitions. Know this: the public will hold you accountable. This is why we (as a design studio) hold you accountable as well. If we can smell corporate doublespeak or empty claims, so can everyone else. The public is not stupid, only sometimes misinformed or uninformed.
001.28.08
Professional Speaker has Silent Partner
When someone speaks and inspires for a living, presentation is everything. As non-verbal communicators, our work for Jason Ryan Dorsey is an excellent case study in the slippery nature of defining a brand. There is no tangible product (say, like a toaster); the personality is the brand. Our success can be measured in his market growth and an interview on CBS’ 60 Minutes with Morley Safer…
Photo by Nils Juul-Hansen
001.25.08
Lamberts Makes Blackbook
INTERMIX BlackBook: 2008 Jet Set Guide features our branding client Lamberts Downtown Barbecue as the ‘no duh’ choice for an upscale barbecue restaurant to see in Austin. The editor describes the restaurant as having a ‘faded elegance’ of which we are happy to have been a part of creating. Get some Fancy Barbecue soon.
001.24.08
Every Reason Arrives
Thom Mayne wrote “sometimes the context is the project”. For the new album from Devin Garza “Every Reason”, we applied that theory.
001.21.08
Significant Change
In an increasingly ‘designer-as-rockstar’ world, it’s nice to be reminded that we should be civil servants too. Rarely are we (designers) doing something purely for the community or the betterment of humanity, for no fee. As “I have a dream” will be celebrated, replayed, and posted in abundance today, we offer here one of the best homages to Dr. King’s influence; eloquent, brief, and Irish…
001.09.08
One Project, Many Rewards
The diminutive Anthony Nak jewelry store has won our client MJ Neal an AIA National Award. FÖDA Studio photography and illustrations continue to be a small part of the continued success of this project. *We created the brand identity for MJ Neal Architects in 2004; we’ve continued to colaborate, develop and participate in projects with him ever since. Look for our ad for Mr. Neal’s MoonUnits in the February issue of Tribeza™.
012.13.07
Reconstruction
Trevor Pyle’s Havens emerges with a new identity, built by FÖDA Studio. Havens is a General Contractor and construction company, operating in Austin since 2003.
